Videos

Data as Content: How to Use Original Research as an Engaging (Not Boring!) New Form of Storytelling

Think research is just for consulting firms publishing about wonky topics like supply chain optimization and global insurance trends? Think again! We’re going to reimagine what’s possible for marketers interested in publishing original research.

Clare McDermott, Co-Founder and Chief Research Officer of Mantis Research will cover research basics such as the four primary types of research projects for marketers and which ones are best for specific marketing goals and budgets. (And she’ll show examples of marketers pulling off each type with aplomb.) Then, she’ll dive into visual storytelling and review all the exciting new formats out there for visualizing data-driven stories, including interactive datagraphics and data animation. Finally, she’ll share practical tips and ideas you can put to use right away-from choosing the right technology tools to designing research for storytelling.