Reports

COVID-19 Search Traffic Impacts & Benchmarks

In the face of unprecedented disruptions to business as usual, 63 percent of marketers report immediately increasing their focus on SEO. But exactly how has COVID-19 impacted brand search traffic so far, and what benchmarks should you be using to plan ahead? To find out, we analyzed organic search traffic trends across 39 B2B and B2C brand blogs, representing nine different industries, in our COVID-19 Search Traffic Impacts & Benchmarks report.

Report findings include weekly, monthly, and year-over-year analysis of brand blogs to give you the context and peace of mind you need as you analyze your own metrics and plot your ongoing search strategy.

Download this report to learn:

• • How organic search traffic is changing by industry
  • How organic search traffic is changing by business segment
  • How publishing volumes in your peer group have been impacted