Skyword Again Named a Leader in Gartner® Magic Quadrant™ for Content Marketing Platforms
BOSTON, Massachusetts, March 22, 2022 — Skyword announced today that for the second consecutive year, it has been named a Leader in the Gartner Magic Quadrant for Content Marketing Platforms. Gartner positioned the company as a Leader in its category based on rigorous, fact-based analysis backed by a highly structured methodology, including the assessment of verified customer reviews.
Gartner defines Content Marketing Platform Leaders as companies that meet stringent product requirements “most notably related to ideation insights, editorial planning, workflow and performance metrics. These strengths allow clients to customize their offerings and optimize them to unique business processes. Leaders have solidified their market position and possess recognized strengths, each with one or two differentiators that make them competitively distinct. Leaders manage vibrant, growing businesses with progressive roadmaps.”
“We are honored and incredibly proud to be recognized by Gartner as a Leader for a second consecutive year,” said Skyword CEO Andrew Wheeler. “Gartner’s unbiased assessment ultimately helps us to better serve our customers. And we consider being recognized again as a Leader as confirmation of our ongoing commitment to always keep the needs of our customers top of mind. We think the only path forward for marketers is to continue improving their digital experiences and their relevance among diverse audiences, and we’re excited to continue investing in the core tools required to solve their biggest content challenges.”
Skyword believes today’s recognition from Gartner stems from its unique combination of technology, creative talent, and services to support marketing teams.
Content creation is easily organized and managed within Skyword’s content marketing platform, which features multi-view enterprise dashboards and automated workflow governance.
Its highly-curated talent network includes freelancers from 70 countries who can produce content in 19 different languages, allowing content marketing teams to find elite content creators for specific needs and ramp up content creation more quickly.
In addition, Skyword offers professional services ranging from in-house editors, strategists, and digital producers to project and program managers to help marketers orchestrate content creation across complex, distributed brands and organizations.
Its suite of intelligence tools provides fast insights from search and social listening to help brands continue evolving ahead of customer needs and market competitors.
Skyword continues to evolve its offerings to support high-quality content creation at scale and speed, expanding integrations with complementary martech providers like Adobe and Smartsheet so that it’s easy for marketers to incorporate Skyword into their existing toolsets.
In 2021, Skyword also received the Gartner Peer Insights™ “Customers’ Choice” distinction in recognition of exceeding the market average’s overall customer rating and user interest score.
To learn more, you can view this complimentary copy of the 2022 Gartner® Magic Quadrant™ for Content Marketing Platforms.
Gartner disclaimer
Gartner, Magic Quadrant for Content Marketing Platforms, Nicole Green, Rick LaFond, 22 March, 2022. Gartner Peer Insights “Voice of the Customer”: Content Marketing Platforms, 31 August, 2021.
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About Skyword
Founded in 2010, Skyword’s vision is to make high-quality content creation easy for marketers. Skyword’s content creation technology, creator network, and managed services help brands communicate more effectively with clients across their entire digital experience.
A private company headquartered in Boston, Massachusetts, Skyword and its global freelance network put thousands of subject matter experts and qualified creative professionals at marketers’ fingertips. Skyword clients have created and published more than one million original stories, articles, videos, images, infographics, podcasts, and animations that support business growth.
To learn more, visit skyword.com or email learnmore@skyword.com.
PR Contact
Allison Keir
akeir@skyword.com
