Because your audience wants to watch and listen.
Quality video production can be difficult and expensive, but for today’s brand storyteller, video is no longer optional. By 2021, video will make up 82 percent of all consumer Internet traffic. In 2015 alone, audiences spent an average 40 hours/week watching video in front of screens of all sizes. In 2016, video accounted for 73 percent of traffic. Today, a video on your landing page means visitors engage more and stay longer.