News Source for the New Guard: TicToc Leader Jean Ellen Cowgill on Creating Content Millennials Want
Tuesday, May 21, 2019 Innovator Series
Jean Ellen Cowgill, general manager of 24-hour news source TicToc, shares her insight on how to produce the kind of content millennials crave and expect.
Obsess to Perfect: Forward 2019 Keynote Speaker Ann Handley on the Value in Focusing on Less
Monday, May 6, 2019 For Google News
Ann Handley, closing keynote speaker at Forward 2019, believes marketers hugely benefit when they kill their darlings and obsess on doing one thing well.
What Is the Role of Brand Storytelling in Your Marketing Strategy?
Friday, October 13, 2017 Content Strategy
In order for an organization to be great storytellers, you have to establish a framework that applies story to your entire branding and marketing strategy.
