News Source for the New Guard: TicToc Leader Jean Ellen Cowgill on Creating Content Millennials Want
Tuesday, May 21, 2019 Innovator Series
Jean Ellen Cowgill, general manager of 24-hour news source TicToc, shares her insight on how to produce the kind of content millennials crave and expect.
Obsess to Perfect: Forward 2019 Keynote Speaker Ann Handley on the Value in Focusing on Less
Monday, May 6, 2019 For Google News
Ann Handley, closing keynote speaker at Forward 2019, believes marketers hugely benefit when they kill their darlings and obsess on doing one thing well.
The Fan Advantage: Winning Tips from the Pittsburgh Penguins’ Social Media Strategy
Tuesday, April 23, 2019 For Google News
Andi Perelman, the mastermind behind the Pittsburgh Penguins social media strategy, shares her secrets for creating the hottest NHL presence around.
Why Ask Why: How Boston Private’s Marketing Strategy Builds Trust Across Generations
Tuesday, March 12, 2019
For Google News
A Culture of Content: Why Avid Is Passionate About Sharing Customer Stories
Tuesday, November 13, 2018
For Google News
Why Brand Storytelling Is the New Marketing: An Interview with Robert McKee
Tuesday, September 6, 2016
For Google News